TAMPA BUCCANEERS


One of the big changes we made was shooting our athletes with their helmets off. This was a huge departure from what they had done before. 
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Another thing we wanted to do was capture these really dramatic angles and actions. We shot low and wide and knowing some of our deliverables we knew we would have room to play with angles. 
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Photography of our leading athletes were used for home game tickets.
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As well as in print ads for each weeks home games.
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OOH was all about rallying fans
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Art Director

AGENCY: Mutt Industries CREATIVE DIRECTORS: Scott Cromer + Steve Luker PRODUCER: Kevin Lewis Photography: Josh Letchworth  COPY WRITER: Scott Cromer ART DIRECTOR: ADAM LONG DESIGN: Danny Peterson + Natsuko Pursell + Adam Long