MLB THE SHOW 16: Fans VS DEVS
We started on social we had a series of contests across our social channels to bring our fans to the table. From these contests 4 fans were chosen to battle our 4 chosen developers. We stoked the competition with bragadocious posts from our developers.
This years All star game was in San Diego (where The show is created) so to promote fans vs devs we held a friendly twitch stream battle at the players association party. players played vs our twitch stream celebrity gold glove.
Our fans vs Devs contest were broken into two days. The outcome was a ton of people tuned in to watch, they grew the social channels, and people had a lot of fun.