FORD Explorer: GO. DO. CAMPAIGN


Mutt had just filmed a campaign for the new Ford Explorer the campaign line was Go.Do. and it was all about fun exploration and road trips. They wanted title animations to help call out features and lines that matched the fun organic look of the spots they had shot. We settled on a stop motion technique using transparencies, and multiple exposure photocopies of titles that we shot and animated over a light box.

AGENCY: Mutt Industries

CREATIVE DIRECTOR: Steve Luker, Michael McCommon, Scott Cromer

DIRECTOR: Chris Malloy

DP: Danny Moder

EDITOR: (not sure)

ART DIRECTOR: Adam Long / Brian Kinkley

ANIMATION: Adam Long / Brian Kinkley