Gran Turismo Sport wanted to redifine the racing  genre for gamers. With the partnership of the FIA Gran Turismo was creating a revolution in Motor sports. 

We used four GT gamers turned pro-drivers as our main talent. I keep describing the style of this campaign as digital punk. We wanted it to feel rebelious, but still modern, and clean. 

We wanted to launch the campaign with a digital video put out by influencers and our GT 4 that expressed this new evolution of the game. It was a manifesto from GT gamers. 

The web experience helped showcase what exactly GT Sport would be and help get driver’s ready to compete. We wanted to roll this out in 4 phases starting in the garage, moving to pit lane, at the starting line, and then off and racing.