The campaign was all about defending the bay. It was a rally cry for fans and the team. We wanted to get back to a classic time in Football where players were portrayed heroically.
A new year and a brand new uniform. We incorporated the new Uniform's design into the overall design of the stadium. Incorporating the colorways and and sharp angular design of the new uniforms. We also wanted to incorporate photography of our fans and players to remind the fans and opposing team that this was house.