Figs - Ready When you are
Creative Director
Figs is the premiere lifestyle and performance brand for healthcare and first responders. They were making their entrance into F1 racing and wanted to create a big splash. Full disclaimer I was brought into this project after scripts and concepts were sold in. I was tasked with executing this production with a very small budget and extremely tight timeline.
Fun Fact: We couldn’t afford to destroy a real F1 car so we built from scratch an exact replica of an F1 chassis that we could light on fire and save our driver from. Our driver being the account director from our agency.
