Leagues Cup - More than soccer. This is leagues cup.

Creative Director

The second chapter of Leagues Cup celebrates North America’s unique approach to soccer, emphasizing unity, fierce rivalries, and fair competition across the USA, Mexico, and Canada. The key message, “More than Soccer. This is Leagues Cup,” adds importance to the idea of an inter-league North American tournament.

We created a full visual rebrand and style guide for the tournament. All the messaging, A hero film, an anthem song produced by Emilio Estefan and his daughter Emily Estefan, broadcast spots, merchandise, and their first-ever flag as our key visual asset.

Like all campaigns, things don’t always go as planned. I do not often do this, but here is a deck of the original creative for our anthem film.