LEGO International Day Of Play
Creative Director
LEGO Group joined forces with a team of organizations and governments to push for a UN recognized International Day of Play with the ultimate goal of getting the world to take play more seriously.
We brought in kids from a diverse group of backgrounds and asked them to build something out of LEGO bricks as a gift for the world for World Play Day. We had conversations with them as they showed off what they made and talked to us about why play is important to them—interspersed with facts for the grownups about why play is essential.
