JORDAN - LUKA 3
Creative Direction
The only thing Luka Dončić loves more than basketball is cars. So it was a no-brainer on how to release his new shoe the Luka 3. The idea was for Jordan to tease out through social media channels that they were releasing a new concept car only to reveal the new Luka 3. I was not part of this project's final production, but we provided Jordan with the strategy and creative to execute.
