Travel Portland- 2021 Summer campaign
Creative Director
There’s only one city with enough music culture to impress a person who has 200,000 records: Questlove visits Portland. We heard he loves the place, so to prove our breakbeat bonafides, we invited Questlove to come visit. That’s right, our challenge was to impress the drummer of the Roots, the man dropping rim shots for Jimmy Fallon while churning out music documentaries and DJing SNL afterparties. Did we mention he owns more than 200,000 records? Portland needed to show him the love.
We know our record stores are some of the best and most surprising in the world, so we took him to a few favorites, Jump Jump and Records by Mail, before swinging by the state-of-the-art vinyl listening venue Mono Space and ending the day with high-class cuisine at Nodoguru.
All in, the stoke was high for Questlove and for those following along: our short documentary of the day took off and we were able to connect Portland and Travel Portland with a new audience in a new way
