Travel Portland- 2024 - 2025 Campaign
Creative Director
As a place bubbling with unexpected energy, our challenge was to express all the emotions people could discover in Portland. The solution. Where other cities receive so much affection, Portland does more than feel the love. It shows that love right back.
Putting on heart-shaped glasses, we brought out Portland’s intimate side. We created 6 mini love stories of falling in love with Portland. Through these short films we showed the exact moments when people fell in love with Portland – each one rooted in true experiences.
Across our films and stills, every world was coupled with its own custom word mark of ‘Portland’ representing the very thing that made people fall head over heels.
